Basketball is becoming a global game, and is no longer
kept in the confinements of the U.S.A. The last Olympics
validate that European teams can be voracious contenders
to the NBA's best picks.
European ballers' thirst to a game of their own is
growing by the day. Nike has recognized that and joined
forces with the Euroleague to release a new basketball.
/ THE IDEA /
We want the European baller to feel he is worthy
of Nike's attention as an independent market. We want
him to celebrate the new basketball like a baller would.
Nike is not here to tease you. Get your hands on the ball.
Euroleague 4005 is profiled on Nikebasketball.com for all
to see. No, not see; to experience. Players will learn how
it has been modified to have them play harder.
The interactive platform has been designed to mimic
the physical grip and bounce of the ball. Grabbing the ball
and bouncing it around will navigate you from one feature
to the next.
Try it out here.
Or watch a demo of it here.
Ballers are invited to test-drive the ball with two friends
in a partner retailer, in each of our key cities.
In store, the team plays a 3 on 3, half-court game of 12 mins;
against another challenger team. The best scores go on a leader-board.
The winning team wins a ball each.
The city's scores will go on a virtual leader-board on the site.
The leader-board can be shared via social networks, so that the winners
can show off mastering their game.
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